Public-sector market-entry strategy
We define whether your solution has a public market, where to start and with what realistic commercial path.
- B2G fit diagnosis
- Target market and priorities
- Commercial roadmap
What I do
Commercial strategy for selling to the public sector
I work on the part that decides the outcome: understanding how the public administration buys, adapting the value proposition and building a commercial strategy before the tender documents arrive.
B2G mentoring for startups, scaleups and accelerators
Ongoing support for teams building their public-sector sales strategy.
- Mentoring sessions
- Decision reviews
- Continuous external judgement
Value proposition, product and pricing review
We adapt what you sell and how you charge to the administration's budgetary and procurement logic.
- Public value proposition
- Pricing model
- Scope and deliverables
Commercial narrative design for public administrations
We translate your product into the public buyer's language: problem, outcome, risk and evidence.
- Core message
- Pitch and materials
- Argument sheet per profile
Identification of public buyers and real opportunities
We map who buys what you sell, with what budget and at what point in the cycle.
- Buyer map
- Demand signals
- Account prioritisation
Strategic preparation ahead of tenders
Work done before the tender documents: requirements, fit, risks and commercial narrative before deciding whether it is worth it.
- Fit analysis
- Risks and capabilities
- The go / no-go decision
Workshops for innovation programmes
Practical training for GovTech, LegalTech, AI and public SaaS initiatives on how the market works.
- Workshop format
- Working cases
- Support materials
Support for sales teams
Support for the team opening the public market: method, follow-up and course correction on live deals.
- Ways of working
- Commercial follow-up
- Sessions with the team
How I work
Four steps, no shortcuts
The same method for a tech company and for a startup cohort: judgement first, then execution.
- 01
Diagnosis
We understand product, ideal customer and B2G maturity. Where you are today and the real distance to a public sale.
- 02
Focus
We define market, buyers, message and commercial priorities. Fewer open fronts, more focus.
- 03
Preparation
We adapt narrative, pricing, materials and baseline requirements before you go out to talk to the administration.
- 04
Support
Mentoring, strategy sessions and commercial follow-up while the team executes and learns from the market.
Next step