Publications
Articles, resources and reflections
A space to share what I learn about strategic design and selling to the public sector: articles, useful resources for companies and reflections.
Article · 9 September 2026
Selling to the public sector doesn't start when a tender is published
What we worked on in the public market training at Málaga City Council's Polo Digital de Contenidos: everything that has to happen before reaching a procurement.
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Reflection · 10 September 2026
The road to Public Market Fit
Where Public Market Fit comes from, and why selling to the public sector is, above all, strategy.
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